Top reasons to go to LIWF 2012

Wine region promotion


The stated aim of the French contribution of the fair is of “promoting the diversity and accessibility of French wine styles”.

Beaujolais will be showing wines from its 12 appellations with many producers in attendance. South West France Wines, meanwhile, has recruited the help of the Wine Gang to give a series of talks and tutored tastings on the region’s wines.

In total, 51 companies will be presenting their wines the “Fast-Track to France” stand featuring award-winning wines from LIWF exhibitors.

Wines of Brazil

Wines of Brazil will be pushing its country’s image as “sexy and vibrant”, with a strong, dynamic economy and also a nation scheduled to host the FIFA World Cup in 2014 and Olympics in 2016. Particular emphasis will be placed on the country’s sparkling wines and Moscato.

English wines

Next week’s fair will see a significant presence of English wines with eight wineries represented, as wineries gear up for the Queen’s Diamond Jubilee celebrations, Olympics and Paralympics.

Nyetimber (G8) will be taking a stand for the first time and Ridgeview Wine Estates (G20) will be back for its third year showing a portfolio of six wines including the Grosvenor Blanc de Blancs and Knightsbridge Blanc de Noirs.

Litmus Wines (F11) will be showing its own Litmus Wines Element 20 range alongside Denbies’ portfolio within the Small Independents Pavilion. Bibendum Wine (L30/L21) will be hosting five English wineries on its stand as part of its British Summer Time (BST) campaign: a’Becketts, from Wiltshire; Furleigh Estate from Dorset as well as Nyetimber, are all new to the portfolio. Also on the stand will be long-standing Bibendum agencies Chapel Down and Hush Heath Estate, both from Kent.

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