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New Carling glassware

Molson Coors is making new Carling glassware available to the on-trade from this week.

Four million pint and half-pint glasses will be made available to pubs, bars and clubs across the UK.

The launch marks part of the company’s “re-ignite strategy” for its beer brand. The glassware has been created by design agency Echo.

Research undertaken by Molson Coors revealed that three-quarters (77%) of drinkers said they preferred the new glasses over the old, and nine out of ten (93%) said that the updated design fitted “well” or “very well” with Carling’s brand image.

Jeremy Gibson, Carling brand director, explained why Molson Coors is investing in new glassware: “Delivering that perfect serve is an absolutely essential part of invigorating the beer category and the right glassware for our beers is crucial.

“It was important to us that we have a glass that reflects the sophisticated nature of the UK’s bestselling lager, complementing the advertising currently on TV and ensured that, from the first sip until the last, it provided a great drinking experience.”

The glassware can be ordered by Carling on-trade stockists from this week.

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