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Kingsland creates new Legacy

Manchester-based Kingsland Wines and Spirits has launched Legacy Wines – a new division which will focus on impulse, on-trade and European export sectors.

The Legacy Wines portfolio will initially be focused on the New World, with wines from South Africa, New Zealand, USA, Chile, and Australia. New brand launches from these countries are expected in early 2012.

Legacy Wines will be headed up by sales and marketing director Rob Page.

Commenting on the launch, Page said: “Legacy Wines will focus on providing new brands exclusively to the impulse, on-trade and export markets.

“Our aim is to inject some excitement back into the wine category, providing today’s consumers with approachable wines and innovative, modern brands.”

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