Top 10 Champagne trends for 2012

13th January, 2012 by Rupert Millar

7. Rosé will continue to grow but more gradually

Consumers still want rosé but the boom is over. There is still room to expand the rosé category thinks Beavis and Philipponnat thinks it has also managed to shed its seasonal image and is “more stable than in the past”, but as a style it is now an accepted member of the establishment – no longer as new and exciting as it once was.

Furthermore, although there is no doubt that rosé is here to stay and it is no longer viewed as a gimmick, Field does question whether rosé has enough points of difference as white Champagne does (see above) to be able to build in the manner it once did.

As can be seen from the box on page 18, rosé blossomed when it mattered experiencing enormous growth between 2003 and 2007, before suffering a 23% decline in volume by 2009 and since then bouncing back by 19%.

The pattern of vintage rosé followed a broadly similar pattern but with a steeper crash during the crisis and slightly weaker growth over 2009/2010.

Although as a category it has posted some of the strongest returns of any other Champagne style, it is telling that even before the going got tough in 2008, the tough had stopped drinking rosé.

If one compares the decline in shipments to the UK between 2007 and 2008 as the crisis glowered on the horizon, it is clear that categories such as white vintage, NV and prestige cuvées saw declines between -0.3% and -8%, whereas NV rosé dropped 9.6% and vintage rosé 23%.

2 Responses to “Top 10 Champagne trends for 2012”

  1. This is a very exciting time for the Champagne industry!

  2. I’m delighted to see confirmation of the increasing interest in what are called Grower Champagnes but a little surprised that seems the on-trade is lagging behind the off-trade in the take up of these wonderful champagnes. To any on-trade outlets that are looking to differentiate themselves Grower Champagnes offer the lot: diversity of styles, wonderful food matching opportunities, fascinating stories to delight the customer, a chance for the sommelier to show his/her knowledge and last and certainly not least, a good margin. These champagnes don’t have to be sold at a huge discount and the quality of what’s in the bottle will not only please the consumer, but more than justify a price point that yields an attractive profit

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more