Miller Genuine Draft push

Having gained a strong following in Scotland, Miller Genuine Draft has set its sights further south.

Miller Brands UK will be rolling out the bottled brand into key cities in England and Wales alongside a multi-million pound campaign which will incorporate a national TV advertising and an outdoor poster campaign under the slogan “Tonight, It’s Miller Time”. There will also be the launch of a new website, the Miller Time Social Media Hub.

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“Miller Genuine Draft is a fantastic opportunity for the on-trade to offer a point of difference to consumers in England and Wales,” said managing director Nick Miller. “The buzz created from our high-impact campaign will accelerate consumer demand and drive sales.”