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Matthew Clark supports Fairtrade

Matthew Clark has joined forces with Origin Wines to launch a promotion throughout February in support of Fairtrade Fortnight at the end of the month.

Alain Cajeux, winemaker at Fair Horizons, a brand owned by Origin Wines, has created a bespoke series for Matthew Clark.

The initiative aims to help UK pub and bar owners encourage their customers to embrace the Fairtrade movement.

The three-strong range features a Pinotage rosé, Sauvignon Blanc and Cabernet Sauvignon/Petit Verdot blend.

On-trade outlets will receive 12 bottles of Fair Horizons for the price of 11, accompanied by a selection of free point-of-sale material, from tent cards to a chalkboard and “Sip for South Africa” branded posters.

Martin Allen, UK national account manager for Origin Wines, described the scheme as offering "really great quality wines that do make a difference to peoples lives."

According to the Fairtrade Foundation, sales of Fairtrade goods rose 40% in volume and 60% in revenue last year, with 93% of people now recognising the Fairtrade logo.

Fairtrade Fortnight runs from 28 February until 11 March. To find out more, click here.

Gabriel Savage, 01.02.2011

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