Online wine club to offer exclusive deals

A new online member’s club offering exclusive deals on cases of fine wines is promising to offer fresh listings every week at up to 50% off the original retail price.

Members of SommelierCellar will have access to expert knowledge from the buying team, which includes Master Sommeliers Matt Wilkin and Andrea Briccarello.

The buyers will offer tips on food matching, tasting notes and first hand information on the personalities behind the wine, to assist in members’ purchasing decisions.

The wines, which will be sold by the case of six bottles, will be offered for up to two weeks, or until the stocks have sold out.

Founder Edoardo Manitto said: “I like good wine but I don’t spend the weekends reading wine guides to find a good estate.

“I also find shopping for wine frustrating, because of the excessive selection and the high prices that do not necessarily protect you from nasty surprises.

“Hence the idea to create SommelierCellar: a new, innovative wine experience offering the best prices for wines selected by recognised experts.

“Our members will have access to fine wines from across the top producing regions, as selected by our panel of experts, at much-reduced prices.

“Our target consumers are those who enjoy fine wines and have some knowledge, but who will also appreciate guidance in order to buy with confidence; they are also looking to broaden their wine knowledge by exploring new varietals and regions.”

For further information, visit www.sommeliercellar.com

Alan Lodge, 11.11.2010