London welcomes fancy fizz

Andy Warhol-influenced bottles of 2002 Dom Pérignon will be available in three of London’s leading department stores next month.

At the same time, and using the same vintage, Louis Roederer is releasing a limited number of methuselahs of Cristal in Harrods, for £10,000 a pop.

Only a handful of the large Cristal formats, equivalent to eight 75cl bottles, will be available in high end stores such as Harrods. However, the added cost of enjoying Cristal from this rare large format is significant: eight standard bottles of the prestige cuvée would cost around £1,100 at current retail prices.

Meanwhile, LVMH’s luxury Champagne Dom Pérignon will retail for significantly less than the Cristal, at £120 a bottle. These limited edition Champagnes will be available from the middle of October in exclusive London department stores Harrods, Harvey Nichols and Selfridges.

Dom Pérignon wanted to use the Warhol-inspired packaging to “talk about Dom Pérignon alongside one of the most iconic figures within visual art.”

Labelled as A Tribute to Andy Warhol by Dom Pérignon, Emelie De Vitis, marketing manager for Dom Pérignon UK, commented: “Dom Pérignon’s iconic bottle has always lent itself to uber-cool innovative interpretation, having previously inspired the likes of Marc Newson and Karl Lagerfeld.

“The concept of this Warhol-influenced design offers a special opportunity for us to talk about Dom Pérignon alongside one of the most iconic figures within visual art, whilst creating something incredibly stylish, rare and aspirational – what Dom Pérignon is all about,” she added.

Jane Parkinson & Patrick Schmitt, 20.09.2010