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News
Glengoyne sales surge after website revamp
Glengoyne has increased sales by more than 50% since the relaunch of its website at the end of 2009.
The increase in sales has come thanks to improved interactive features such as building a wish list, creating personalised gift bottles online and an enhanced checkout service.
The award-winning distillery teamed up with award-winning design agency, The Weather Digital, to make the changes to the distillery’s online (www.glengoyne.com) store, which was originally launched five years ago.
Retail manager for Glengoyne, Fiona Richardson, said: “We’re delighted with the improvements to the online store, especially the new personalised bottle feature.
“As well as improving the customer experience, the new system makes the logistics of managing the personalised bottles sales much simpler and ensures an even better level of customer service. Since we commenced the reinvigoration of the online shop at the end of last year, it has already proved incredibly successful, increasing sales by over 53%.”
The distillery added that the new shop also works as a powerful reporting tool, allowing its retail team to analyse who is buying products and what they are buying.
Further enhancements to the new shop also included higher-quality photography – allowing users to view products in much greater detail, a newsletter sign-up service to receive special offers from Glengoyne as well as the e-mail to a friend option, allowing customers to recommend details of Glengoyne’s products.
The shop also supports a range of special offers including voucher codes which can be used in future promotions by Glengoyne.
Jane Parkinson, 14.06.10