Busy Budweiser
Budweiser, the so-called “King of Beers”, has been a very busy boy.
Not content with reporting UK sales figures up 40% in the last three months, Budweiser unveiled a limited edition FIFA Trophy Bottle ahead of the World Cup and, what’s more, unleashed a new Budweiser variant into the increasingly competitive 4% beer category.
Budweiser Brew No 66 will stand toe-to-toe with Becks Vier and Stella Artois’s weaker variant.
Partner Content
Stuart MacFarlane of Ab-InBev said: “While Bud 66 will play a different role – as a complement to the master brand, but also as a catalyst for bringing new consumers to the beer category – it will share with those other successful innovations a strong and compelling link to the master brand.”
Ben Mcfarland, 13.05.2010