Stowells launches on-trade push

Constellation Europe has launched a new marketing programme for Stowells, its flagship on-trade brand.

This July sees the first distribution of Stowells toolkits to each of the brand’s pub and club accounts. Containing a newsletter, merchandising advice and promotional ideas, these toolkits will now be sent out on a quarterly basis.

A new website to support this activity, www.aroundtheworldwithstowells.com is due to be launched simultaneously.

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Clare Griffiths, vice president of European consumer marketing, comments: This initiative will help increase licensees’ wine knowledge, which will in turn help sales.  It will also deliver occasion opportunities and promotional activity to drive additional volume to benefit all our on-trade customers.”

Gabriel Savage, 22.07.09