BNJ Makes Impression
The Bailie Nicol Jarvie blended Scotch whisky is sponsoring Rory Bremner’s first UK tour for five years.
There will be an extensive on-trade sampling programme during the key pre-Christmas period, and all ticket holders will be able to sample drams of BNJ during the show. Outlets participating in the sampling programme will also be invited to a VIP hospitality event at each performance.
Kicking off in Manchester on November 17, Rory Bremner Uncorked will take in 11 destinations including Bristol, Edinburgh and Liverpool, ending in London on December 4.
David Cunningham, marketing director for Moët Hennessy UK, says, “Rory Bremner Uncorked is a perfect fit for the BNJ target consumer, who is spirited, intellectual and discerning and has confidence in his own opinions.”