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Joys Of Spring

d=”standfirst”>The Co-op is one of the places to be seen in this spring, with excellent deals on its red and white of the month and Freixenet Cava

Aside from Thresher’s blanket threefor-two and Asda’s every day low price, the rest of the supermarkets continue fighting the price war, and this has led to some splendid spring offers from the Co-op. Its red and white of the month, Gioya Shiraz/Pinotage 2004 and Co-op 4Rs German blend, are both down £1 to £2.99, valid April 25 to May 15. Australian offers include Wolf Blass Shiraz/Grenache and Chardonnay/Semillon, both down £1.50 to £4.49, and Yellow Tail Merlot 2004, £1 off to £4.49. The Co-op’s offering from the USA, Crow’s Landing 2003 (Shiraz, Chardonnay and Cabernet/Shiraz rosé) are on offer as any two for £7, against their usual price of £3.99, and the sparkling offer of the month is Cava Freixenet Cordon Negro NV, down £2.50 to £4.99. 

Waitrose wine promotions, from May 9 until June 5, have a New Zealand theme and there are many wines from around the world with 20% or greater discounts. On the premium side, Wither Hills Pinot Noir is down from £14.99 to £11.99, and Wither Hills Chardonnay 2003 Marlborough is down from £8.99 to £6.99 (22% off). Banrock Station wine boxes are reduced 13% from £15.99 to £13.99. Spring must be here as Pimms is down £2 to £10.29. However, some of the real bargains are in the beer department, where Innis & Gunn 330ml bottles are down from £1.69 to £1.33 in a three-for-£4 multibuy, Beck’s beer (12x275ml) is down to £7.99 from £11.49, and Grolsch (20x300ml cases) is down by an impressive 40% to £11.19 from £18.79. 

Oddbins has a range of wines on linked promotion until May 30 that saves 20% off one bottle or more, 25% off three or more and 30% off six and above. Wines on promotion include the Etoile Filante range, Castel’s Cabernet and Sauvignon, and Champagnes such as Jacquart Rosé 1998 and Brut NV, Heidsieck Dry Monopole 1999 and Charles Lafitte Blanc de Noirs NV. If you need more proof that spring has sprung, Oddbins also has Pimms down by £2. Speciality ales such as Abbot Ale and Theakston’s Old Peculier are on a multibuy offer of buy-four-get-the-cheapest-free, and mainstream lagers such as Foster’s and Heineken cans are on six for £5.

Yellow Tail is also receiving the promotional treatment in Somerfield,  with the Chardonnay and Shiraz down  £1 to £4.29 between April 27 and May 24. A new range of wines, Misiones, is being introduced at a starting price of £3.49 for two weeks until May 17, when it will move to its normal £4.99. 

Wolf Blass is also the subject of intensive promotional activity, as the premium range, President’s Selection, is on offer between May 11 and June 7 with the Chardonnay 2003 down £2 to £7.99 and the Cabernet Sauvignon 2002 down £4 to the same price.

Meanwhile, Morrisons has a range of wines on three for £10 linksave including JP Chenet’s Cabernet/Syrah and Colombard/Chardonnay and First Cape Chardonnay/Semillon, until May 15. The battle for summer sales has begun. Below, we take a look at some of the biggest branded wines in the market place to see what consumers are willing to pay for a name.

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