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Monday 3 August 2015




Passengers’ luggage replaced with beer



Bemused passengers had their luggage replaced with free cases of beer as part of a promotional stunt by Carlsberg at London City Airport.

Instead of seeing their luggage appear out of the baggage carousel, cases of beer with the message “Take Me, I’m Yours” greeted weary travellers. Secret camera footage showed their initial disbelief transform into delight as they realised it was a stunt and quickly grabbed a case.

Dharmesh Rana, senior brand manager at Carlsberg UK, said: “Waiting for your luggage when you get home from holiday is that defining moment when you know that your holiday is over, you go from the highs of being on holiday back to the reality of returning to work, that’s why we decided to cheer up returning holidaymakers with a crate of ice-cold Carlsberg. We hope our gift made the process of unpacking that little bit more bearable!”

The stunt was produced to celebrate the return of Carlsberg’s marketing campaign, “If Carlsberg did…”.


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