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Friday 19 December 2014

Escaped penguins take over Oddbins store

Oddbins has released footage of five penguins running riot at one of their stores as part of its gloriously offbeat “Keeping it Real” Christmas campaign.

The slightly baffling, albeit amusing campaign, is fronted by Pepita the Mexican penguin whose penguin pals rally to help her win a turf war with a seemingly arbitrary group of bears.

The next stage of the campaign will see the bears stage a “retaliation” via in-store window displays, with the brand’s Twitter feed encouraging shoppers to get behind either #TeamPenguin or #TeamBears.

Ayo Akintola, Oddbins managing director, explained: “Our festive campaign with Pepita the Mexican penguin at the helm, is the essence of what makes Oddbins both a bit bonkers and quite different to your regular, dull wine merchant! We’re real and we’re not afraid to buck the trend and our customers love us for it. We like to disrupt the norm and how better to do that this Christmas than an epic turf war with penguins and bears!”

Previously off beat campaigns have seen the merchant offer in-store discounts exclusively to gingers, Germans and bankers.