Heineken releases Spectre TV ad
Heineken has unveiled a new TV advert starring Daniel Craig in a high speed boat chase ahead of the release of the next James Bond instalment, Spectre.
Heineken’s Spectre campaign is the brand’s largest global marketing platform of 2015, and is the only commercial partner involved with the film to create a TV commercial starring Daniel Craig. In addition, an estimated half a billion limited edition Heineken and Heineken Light bottles will be released featuring the James Bond Spectre logo and a scan-able logo with codes to unlock free movie tickets and original online Spectre content.
Heineken’s association with the James Bond film franchise dates back to 1997’s Tomorrow Never Dies, with Spectre being the seventh consecutive film in the partnership. Heineken was also involved in The World is Not Enough, Die Another Day, Casino Royale, Quantum of Solace and 2012’s Skyfall.
Spectre, the 24th James Bond film, will be released in the UK on 26 October and in the US on 6 November.