Wine in a paint can launched

Playing on the fact that red wine stains your teeth, a Lithuanian advertising agency has launched a wine housed in a paint can.

McCann Vilnius, the oldest ad agency in Lithuania, which has worked for the likes of BMW and L’Oreal, has released Couleur Nouveau in a purple paint tin.

The agency creates a limited edition wine packaging design to coincide with the release of the latest vintage of Beaujolais Nouveau each year.

Seeking to push the boundaries of wine packaging and offer a fresh perspective, the agency’s latest offering pokes fun at wine’s ability to paint your teeth purple.

The packaging features a colour chart on the back of the can indicating the colour your teeth will turn depending on how many glasses of wine you drink.

According to McCann Vilnius, the limited edition tins have become an “instant hit”.

Designed as a promotional stunt, the tins were lined with plastic so as not to spoil the wine inside.

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