Wine in a paint can launched

16th April, 2014 by Lucy Shaw - This article is over multiple pages: 1 2 3 4

Playing on the fact that red wine stains your teeth, a Lithuanian advertising agency has launched a wine housed in a paint can.

McCann Vilnius, the oldest ad agency in Lithuania, which has worked for the likes of BMW and L’Oreal, has released Couleur Nouveau in a purple paint tin.

The agency creates a limited edition wine packaging design to coincide with the release of the latest vintage of Beaujolais Nouveau each year.

Seeking to push the boundaries of wine packaging and offer a fresh perspective, the agency’s latest offering pokes fun at wine’s ability to paint your teeth purple.

The packaging features a colour chart on the back of the can indicating the colour your teeth will turn depending on how many glasses of wine you drink.

According to McCann Vilnius, the limited edition tins have become an “instant hit”.

Designed as a promotional stunt, the tins were lined with plastic so as not to spoil the wine inside.

Click through for further images.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more