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Thursday 23 October 2014

Diageo launches £2,000 mixology service

13th March, 2014 by Lucy Shaw

Drinks giant Diageo has launched a service where some of the UK’s top bartenders are sent to clients’ homes to make cocktails, with packages starting from £2,000 a night.

The mixology-at-home package comes in an array of guises, with bartenders deployed to mix tiki cocktails such as Mai Tais or Zombies for up to 18 people.

If tropical drinks aren’t your bag, you can opt for the classic cocktails package, where Negronis, Vespers, Sidecars and Manhattans will be on pour.

Five different packages are offered: tiki, classic, whisky, craft cocktails made using molecular mixology, and a wild card option where you decide on the drinks.

Whisky sours will be shaken in the classic cocktail package

Whisky sours will be shaken in the classic cocktail package

Among the base spirits included in the whisky package are Rosebank 21 Year Old, Brora 35 Year Old, and John Walker & Sons Odyssey.

The classic cocktail package meanwhile, features Zacapa 23 rum, Cirôc vodka, Bulleit Bourbon, Don Julio Reposado Tequila and Tanqueray No. Ten gin.

Included within the experience, which starts at £2,000, are all spirits, mixers, glassware and the services of the mixologist.

The experiences can be arranged for any date and location the client desires.

Ten UK bartenders have been trained specifically for the project, with each having taken part in the Diageo World Class competition to find the world’s best bartender.

Diageo is hoping to cash in on the growing thirst for cocktails in the UK, with consumers keen to learn more about mixology but still lacking the confidence to make their own Mojitos, Martinis and Margartias at home.

The service is offered via Diageo’s premium online drinks shop, Alexander & James.

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