Jacob’s Creek launches Wagyu wine

Jacob’s Creek is expanding its range of wines specifically designed to match Japanese cuisine with the launch of WAH Red.

WAH RedPositioned as an ideal match for yakitori and Wagyu beef, WAH Red has been developed in partnership with Japanese chef Toru Hashimoto and follows last year’s launch of the sushi-friendly WAH White. Together, the wines aim to tap into a growing demand for wine among Japanese consumers when dining.

According to Wine Intelligence data from August 2012, 90% of wine consumed in Japan is drunk in restaurants, with the drink becoming more and more popular among younger Japanese adults. Meanwhile Euromonitor figures from 2011 suggest that red wine accounts for 58% of the Japanese wine market

“Wine is an increasingly important part of dining in Japan,” said Paul Summers, marketing manager for Jacob’s Creek in Japan. “Wine consumption has risen to around 3 litres per head, and Japan is now the 15th largest wine consumption market in the world. Yet, until now, there were no wines created specifically with a Japanese master chef to match Japanese cuisine.”

Introducing WAH Red, Jacob’s Creek chief winemaker Bernard Hickin highlighted the “blend of vibrant fruit, savoury aromas and soft tannins that perfectly balances the subtle flavours and succulent texture found in Japanese cuisine.”

Available exclusively in Japan from 3 March 2014, WAH Red will carry an RRP of ¥1,680 (just under £10) and is expected to sell for around ¥3,500 (about £20) in restaurants.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more