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Thursday 31 July 2014

Fetzer swamps stadia with single serve

16th July, 2013 by Patrick Schmitt

Fetzer has embraced a new single serve packaging format called Zipz in an attempt to bring wine to sporting events across the US.

Zipz

Fetzer’s Crimson & Quartz wine label can now be found in the Zipz PET disposable and recyclable 187ml format

Launched in April this year in time for the opening day of Major League Baseball, Zipz is a new wine company which has partnered with Fetzer to create a novel single serve solution for outdoor events.

Like the UK’s Le Froglet, a single serve format for supermarkets conceived by James Nash, Zipz is a 187ml plastic wine glass with a tear-off lid.

However, Zipz also comprises a plastic top that can be taken off and reapplied, or popped onto the base of the disposable glass to act as a coaster.

The new piece of packaging has been used for Fetzer’s Crimson & Quartz wines, and the format retails for around $10 at San Francisco’s AT&T Park, Seattle’s Safeco Field and Tampa Bay’s Tropicana Field.

Concha y Toro, which bought Fetzer from Brown-Forman in March 2011, has previously told the drinks business that the Chilean company plans to expand the distribution of the Mendocino County wine brand.

“We believe we will really see the rebirth of the Fetzer brand,” promised Blanca Bustamante, deputy communications manager for Concha Y Toro in an interview with db last year.

Fetzer plan to roll out the Zipz wine glass into retailers across the US during the course of this year.

For more information on the new Fetzer single serve format see video below:

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