Brits to be world’s largest fizz consumers

5th February, 2013 by Lucy Shaw

British drinkers are to consume more sparkling wine than any other country in the world by 2016, according to the latest data from Vinexpo.

champagne1

The research, in collaboration with The International Wine and Spirits Research, found that by 2016, Brits will be drinking over 126 million bottles a year of Champagne, cava, Prosecco, homegrown fizz and other sparkling wine.

The predicted increase places the UK in the top spot for sparkling wine imports, pushing previous leader Germany into third place behind the US.

France currently leads the pack in terms of sparkling wine imported into the UK at 37m bottles a year, followed by Spain at 25m, Italy at 19m, Australia at 8.5m and South Africa at 2.5m.

“UK drinkers are changing their behaviour. They are drinking less but spending more on better wine.

“The UK remains a major force in world wine business,” said Vinexpo’s chief executive Robert Beynat.

The study also found that Britain is set to double its consumption of English sparkling wine to 5.7m bottles by 2016, marking a 342% rise in volume sales since 2007.

White wine is also set to get its moment in the sun, with Vinexpo predicting it to overtake red wine for the first time in terms of volume sales, accounting for 45% of all wine drunk in the UK in 2016.

Volume and value sales of Spanish wine are up in the UK

Volume and value sales of Spanish wine are up in the UK

On the flip side, consumption of still wine in the UK is in long-term decline, with sales expected to fall by 4.7% to 120 million cases by 2016.

Despite the decline, the UK is still the world’s largest retail market for imported still wine by value, with sales of wine over £10 predicted to increase by 13.8% to 30m cases by 2016.

In terms of wine imports into the UK, Spain emerged triumphant, with year-on-year volume sales up 21.8%.

Beynat put the dramatic increase in consumption of Spanish wine down to the proliferation of Spanish small plates restaurants and tapas bars across the UK.

He also noted that as consumption of Spanish wine within Spain was decreasing, producers were continuing to place greater emphasis on their export markets.

2 Responses to “Brits to be world’s largest fizz consumers”

  1. sam lindo says:

    the french drink 175 million bottles of champagne per year, let alone cremant etc. We have a long way to catch up.

  2. antoine says:

    According to vinexpo itself, update dating november 2011:

    -German are the first consumers of sparkling wine with 487.3 millions of bottles
    -French are the second consumers with 385 millions of bottles
    -Russian are the third with 296.9 millions of bottle.

    This article does look really optimistic indeed if my source is reliable.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more