Champagne’s future markets: #4 Scandinavia

24th January, 2013 by Rupert Millar

4. Scandinavia

250px-The_Little_Mermaid_statueWith Scandinavia we come to the first “regional” rather than single market.

The Nordic countries represent something of a European powerhouse with a combined market of 4,918,560 bottles. Nearly half of this, 2,421,297 bottles, is accounted for by Sweden, which grew 6% in 2011 to over 2.4m bottles.

However, there has been strong growth from Finland and Norway too, both of which grew 15% last year to 803,195 bottles and 791,076 bottles respectively. Denmark grew rather poorly at 1% but it is nudging the one million bottles mark at 902,992.

What is important though is that they are, in the words of the CIVC’s Thibault le Mailloux, “economically healthy”.

“The Nordic countries are a new frontier,” he declares, “with a wealthy population and an interest in wine and food.”

Laurent D’Harcourt of Pol Roger even adds that the Norwegian monopoly (Vinmopolet) sells more vintage Pol Roger than simple Pol Roger brut.

Tax remains problematic for the region however and all alcohol in Sweden is sold through the state run Systembolaget. Swedish taxes for example levy SEK22 (a little over £2) on each litre of wine and there are further VAT taxes of 25%.

In Denmark there is a higher charge for sparkling wines amounting to €16 and 25% VAT too, while Finland is the most expensive of the lot with an excise rate of €28 and 23% VAT.

Despite this the enthusiasm for fine wine is undiminished and with cuisine that matches the likes of Champagne and German whites very well.

Scandinavia is sophisticated, stable and represents Western Europe’s strongest-growing market bloc.

Champagne’s future markets:#5 Singapore

Champagne’s future markets: #6 Mexico

Champagne’s future markets: #7 the UAE

Champagne’s future markets: #8 the US

Champagne’s future markets: #9 South Korea

Champagne’s future markets: #10 Africa

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more