Champagne’s future markets: #7 the UAE

7. United Arab Emirates

UAEAt first glance this is not an obvious choice by any means, chiefly because it is a Muslim country.

However, the UAE is already a market of over 1.3m bottles (1,386,966 to be exact which is more than either China or Russia although this is unlikely to be the case for much longer) and grew 18% over 2011.

As the CIVC’s Thibault le Mailloux explains: “The UAE has grown. It’s a Muslim country but there’s a growing tourist industry, luxury hotel and hospitality scene and international community.”

Add in a thriving and fabulous travel retail industry which caters to prestige and excess in equal measure and it becomes clear that the UAE has more to it than meets the eye, even if it will be a market where true appreciation is never more than skin deep.

Champagne’s future markets: #10 Africa

Champagne’s future markets: #9 South Korea

Champagne’s future markets: #8 the US

One Response to “Champagne’s future markets: #7 the UAE”

  1. Pritti Bhattacharya says:

    How true are the figures of Champagne sales in UAE which makes UAE the 7th future market? Huge amounts of alcohol that gets imported into the country is only destined for re-export to countries like China, Russia, Africa and other countries. Has anyone, before publishing the figures, cross-checked the authenticity of the figures? In this case, the saying – everything that glitters is NOT gold, could be very true. Tourism industry has drastically changed in the country, so has the on-premise drinking habits. I dont deny the fact that there are people who might spend on life-style products like Champagne in the 5 star hotels where the price is inflated atleast 4 times but such mighty spends are not common any more. The travel retail industry is growing big-time but again, all this figure isn’t from the duty free sales. So, what I am saying is, it is true that there is more than meets the eye in the UAE and as yet I dont see any reason to celebrate because alcohol is still a very closed and controlled chapter. It is needed to do a reality check here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more