You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Monday 6 July 2015

Champagne’s future markets: #6 Mexico

22nd January, 2013 by Rupert Millar

6. Mexico

mexicofanAnother Rabobank “hidden gem”, Mexico is potentially a very exciting market, growing 17% over 2011 to 800,757 bottles.

This is part of a wider wine trend highlighted by Rabobank, which has seen Mexico’s overall wine imports grow at a compound annual growth rate (CAGR) of 20% between 2006 and 2011.

If that rate of growth is continued then within a very short space of time Mexico will be rivalling Brazil, which is growing at a slower pace in Champagne terms although it is larger at 1,050,696 bottles as of 2011.

Furthermore, if Brazil does increase import taxes in what is widely seen as a protectionist move and then turns increasingly to its own wine industry to supply a demand for wine that is growing at 30% CAGR, Mexico may very well rise in stature as a top Latin American market.

A great deal of the current press regarding Mexico is centred on the increasingly horrific drug war, which has claimed tens of thousands of lives since 2006.

However, this image of Mexico being nothing more than a playground for violent drug lords, overlooks the country’s rising middle class which, as with this strata of society everywhere, is increasingly looking for aspirational products.

Nonetheless, it has been noted that many trends in Mexico, including the popularity of Champagne, will very much depend on whether or not the country’s super-elite continue to regard it and other fine wines as their drink of choice.

Champagne’s future markets: #7 the UAE

Champagne’s future markets: #8 the US

Champagne’s future markets: #9 South Korea

Champagne’s future markets: #10 Africa

2 Responses to “Champagne’s future markets: #6 Mexico”

  1. Rodrigo Albuquerque says:

    Rupert, concerning the protecionism attempt in Brazil, it is no longer a risk, as tax increasing proposers withdrew the request in the end of 2012. They made an agreement with government, importers, retailers etc to promote more efficiently Brazilian wine. In its turn, they gave up of the claim.
    Regards,
    Rodrigo Albuquerque

    • Rupert Millar says:

      Rodrigo,
      Ah, good to hear though it is possible that a greater interest in domestic products will still slow imports.

      Rupert

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

UK importer confident of Champagne comeback

One leading UK Champagne importer is optimistic for the future of the category more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Mumm releases vintage collection

Champagne Mumm has released a new “Collection du Chef de Caves”, featuring more...

Wine Buyer

London, United Kingdom

Based on experience

Hong Kong: Red obsession

While whites are starting to be taken seriously in Hong Kong restaurants, the more...

Rise for Haut Bailly in Liv-ex 2015 classification

Liv-ex’s bi-annual “re-classification” of Bordeaux saw Haut Bailly leap more...

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Constellation to buy Meiomi for $315m

Constellation Brands is to buy Napa-based wine brand Meiomi for $315 million, more...

William Grant in World Cup deal

William Grant & Sons has been awarded exclusive spirits and champagne pouring more...

Armand de Brignac launches its most expensive Champagne ever

Jay-Z’s Champagne brand Armand de Brignac has launched its most expensive more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Mumm releases Santana sparkler

Legendary guitarist Carlos Santana has teamed up with Mumm Napa to release a more...

Fire devastates New Zealand winery

A fire has ripped through a New Zealand winery destroying its offices, kitchen more...

Hart Davis Hart biggest in US

Chicago-based wine auctioneer Hart Davis Hart is the market leader in the US in more...

Global Wine Buyer

London, United Kingdom

Competitive

Is fine wine turning a corner?

The Liv-ex Fine Wine 100 index is finally showing a year-on-year gain as it more...

Californian wine struggling with supply

There is a "growing mismatch" between supply and demand that is badly hampering more...

Wimbledon serves up English wine

Organisers of this year’s Wimbledon have decided to offer tennis fans English more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Louis Latour Agencies signs Gosset

Louis Latour Agencies marked its 25th anniversary last night with the more...

How to drink like a billionaire

With access to tropical islands, private yachts and the best food and drink more...

Auction house snaps up online wine specialist

Online auction firm Bid for Wine has been sold to The Fine Art Auction Group in more...

PR Manager

Competitive

Asda warns suppliers of Champagne scam

Asda is warning suppliers to be on guard after several companies received more...

Copa América: Malbec vs Carmenère

Saturday sees Chile and Argentina go head-to-head in football’s Copa América more...