Champagne’s future markets: #8 the US

18th January, 2013 by Rupert Millar

8. US

statue-of-libertyThe US for many is as much of a sleeping giant as Asia. A market now comprising 19.3m bottles thanks to a growth rate of 14% in 2011, it is still only half the size of the UK market and with a population many, many times larger.

As le Marié notes: “In terms of growth the US has a huge potential. Only 10% of the population currently consumes Champagne, so given the size of this country there is clearly room for expansion.”

On the other hand, there are factors that go against the US. Most notably there is talk of the “fiscal cliff” that the US will have to tackle in 2013 and this may retard what have been positive signs of a recovery throughout 2012.

(Now with the benefit of hindsight, the “fiscal cliff” of economists’ nightmares turned out to be little more than a fiscal foothill and it has faded from the news again. For now at least,)

Furthermore, Laurent d’Harcourt, of Pol Roger, describes the US as “frustrating”.

A very large chunk of the US market is dominated by just three big names, he explains and, coupled with the three-tier import system, stock is very unevenly distributed throughout the country.

If the US is not already a major market will it ever be one? It may in fact be one of the tougher markets to crack on this list but that doesn’t mean it should be ignored.

Champagne’s future markets: #10 Africa

Champagne’s future markets: #9 South Korea

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more