New owner outlines plan for Stratford’s

FE Barber has revealed further detail about its acquisition of Stratford’s Wine Agencies, which went into administration yesterday.

Andy Sagar, managing director of FE Barber

Emphasising the message of “business as usual”, the company confirmed that Stratford’s would continue to trade as a separate entity from its Berkshire offices.

Commenting on the acquisition, Andy Sagar, managing director of FE Barber, said: “The deal will benefit both parties and provide essential synergies in sales and marketing, buying and the supply chain to grow the business.

“Stratford’s is a well-established agency in the trade, and their experience will be invaluable in our continued effort to provide a total wine solution for all our customers”.

Highlighting Stratford’s “excellent agencies” and “great reputation”, FE Barber’s sales & marketing director Rob Page outlined the short-term plan for the business, saying: “Internally our strategy will develop over the next few months to ensure a smooth integration and to drive the business forward.”

The addition of Stratford’s to its two existing businesses, Kingsland Wines & Spirits and Legacy Wines, marks a move by FE Barber to strengthen its position “as a major European wine company capable of a complete solution for a wider market.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

Deadline : 23rd August 2019

The Global Riesling Masters 2019

Deadline : 24th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more