New owner outlines plan for Stratford’s

21st September, 2012 by Gabriel Stone

FE Barber has revealed further detail about its acquisition of Stratford’s Wine Agencies, which went into administration yesterday.

Andy Sagar, managing director of FE Barber

Emphasising the message of “business as usual”, the company confirmed that Stratford’s would continue to trade as a separate entity from its Berkshire offices.

Commenting on the acquisition, Andy Sagar, managing director of FE Barber, said: “The deal will benefit both parties and provide essential synergies in sales and marketing, buying and the supply chain to grow the business.

“Stratford’s is a well-established agency in the trade, and their experience will be invaluable in our continued effort to provide a total wine solution for all our customers”.

Highlighting Stratford’s “excellent agencies” and “great reputation”, FE Barber’s sales & marketing director Rob Page outlined the short-term plan for the business, saying: “Internally our strategy will develop over the next few months to ensure a smooth integration and to drive the business forward.”

The addition of Stratford’s to its two existing businesses, Kingsland Wines & Spirits and Legacy Wines, marks a move by FE Barber to strengthen its position “as a major European wine company capable of a complete solution for a wider market.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more