New owner outlines plan for Stratford’s21st September, 2012 by Gabriel Stone
FE Barber has revealed further detail about its acquisition of Stratford’s Wine Agencies, which went into administration yesterday.
Emphasising the message of “business as usual”, the company confirmed that Stratford’s would continue to trade as a separate entity from its Berkshire offices.
Commenting on the acquisition, Andy Sagar, managing director of FE Barber, said: “The deal will benefit both parties and provide essential synergies in sales and marketing, buying and the supply chain to grow the business.
“Stratford’s is a well-established agency in the trade, and their experience will be invaluable in our continued effort to provide a total wine solution for all our customers”.
Highlighting Stratford’s “excellent agencies” and “great reputation”, FE Barber’s sales & marketing director Rob Page outlined the short-term plan for the business, saying: “Internally our strategy will develop over the next few months to ensure a smooth integration and to drive the business forward.”
The addition of Stratford’s to its two existing businesses, Kingsland Wines & Spirits and Legacy Wines, marks a move by FE Barber to strengthen its position “as a major European wine company capable of a complete solution for a wider market.”