Bombay pushes gin trend with glassware

20th August, 2012 by Phoebe Brookes

Bombay Sapphire has launched the latest part of its £1.5million campaign, introducing its own range of balloon-shaped glasses, which it claims give consumers a more intense drinking experience.

According to the gin brand, 95% of flavour detection comes from your sense of smell. As a result, the new glassware has been designed in a balloon shape, which allows aromas to linger, while the long stem keeps your drink cold for longer.

“Now consumers can enjoy both a heightened experience of both the brand’s taste and unique sense of style with our equally iconic glassware,” said Bombay Sapphire’s marketing controller, Sharon Reid.

“We’re delighted that our new balloon glassware enables outlets to offer a truly premium experience to consumers while encouraging repeat orders with on-table stand-out.”

The new glasses will be available nationwide with over 30,000 glasses going into the on-trade. Bombay Sapphire is also running a promotional offer where consumers can claim two free glasses when they buy a bottle of Bombay sapphire at www.drinksmadeasy.co.uk.

The new range of glassware marks the latest step by Bombay Sapphire to tap into the growing trend for what it identifies as “boutique gins that offer affordable luxury”. The brand is currently hosting a summer pop-up bar, the Bombay Sapphire Blue Rooms, at the Zenna Bar in Soho, which will remain open until 9 September.

 

2 Responses to “Bombay pushes gin trend with glassware”

  1. Una says:

    Hi we are about to relaunch a 750 capacity pub and hope to do cocktail nights who do I get in touch with for glasses advertising etc.
    Tel number 0207 226 5033.

  2. susan goble says:

    I have just purchased a bottle of Bombay Sapphire Gin from Asda supermarket. I was about to enter for the free glasses but note that the sell by date is September 2012. Surely you cannot put these promotions out with such a short date. I am quite unhappy about this. I was interested in getting the glasses thats why I purchased your gin instead of my normal Gordons.

    Would be pleased to have your comments.

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