The Wine and Spirits Education Trust has seen a 200% increase in its Hong Kong and China business over the last year and will open a dedicated office in the region within two years.
Speaking to the drinks business, Ian Harris, CEO of the WSET, said that the “Hong Kong and China business is going through the roof.”
Harris reported that the latest figures for the new academic year showed that in August and September 2011 the number of students in Hong Kong and China matched those in the UK with some 1,300 to 1,400 attendees.
Although the UK business is doing well, seeing a 12% increase last year, international business, up 40%, is thriving.
Harris explained that those signing up to the courses, as in the UK,….
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