Robinsons and Iron Maiden launch Trooper Pale Ale

A brand-new lighter ABV Trooper beer has been launched by Robinsons and Iron Maiden on the collaboration’s 11th birthday, called Trooper Pale Ale.

The 3.4% ABV session beer is a lighter and sessionable pale ale flavoured with citra hops. According to Robinsons, it has introduced Trooper Pale as the lowest strength ABV in the range, contrasting with the highest 10% ABV limited edition beer released last year, and the 4.7% flagship Trooper ale which was launched in 2013.

The bottle includes a newly designed label of the Iron Maiden icon Trooper Eddie, which nods to the band’s current The Future Past world tour imagery. The bottle tops continue the singles collection date stamped artwork that forms a historic timeline and display.

Trooper Pale Ale has launched across 321 ASDA stores in England, including the brewer’s home-town store of Stockport. The new beer will also be available from Robinsons Brewery’s online store and its visitor centre.

It will also be available in export markets via Sovereign Beverage Co. later this month, the brewery said.

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Trooper has been a success story for Robinsons and the rock band with more than 30 million pints sold globally since launch, and the product exported to 60 countries across the world.

No headache

Iron Maiden lead singer Bruce Dickinson said: “I set Director of Brewing and Operations, Martyn Weeks, his hardest challenge yet.

“Brew a proper sessionable beer for us without compromising on taste – and do you know what? He’s only gone and done it – as we all knew he would! It’s Trooper…but without the headache!”

Oliver Robinson, managing director of Beer Division at Robinsons said the brewery was “delighted” to be continuing its collaboration with Iron Maiden after “after 11 years of success together.”

He said: “Trooper Pale is an exciting new launch as we take inspiration from the beer industry’s market trends and introduce a lower ABV beer as the category of ‘low and no’ continues to grow”.

Le vin

The news comes as Iron Maiden teamed up with importer and distributor Ehrmanns Wine to create a wine inspired by one of the heavy metal band’s most recent songs.

S’inspirant de la chanson Darkest Hour du groupe de 2021, Iron Maiden Darkest Red est un Douro DOC still red (également du millésime 2021) provenant du producteur historique Van Zeller Wine Collection.

Lors du lancement du produit à ProWein, le directeur des ventes d’Ehrmanns Wine, Paul Daniell, a déclaré à l’entreprise de boissons que le groupe avait exprimé son intérêt pour les autres vins portugais de la société et que c’était également une heureuse coïncidence que le chanteur Bruce Dickinson ait pris la parole lors de la conférence Wine Future à Coimbra, au Portugal, l’année dernière, alors que ce vin de table portugais était en cours de développement.

« Cela fait un an que nous y travaillons », a-t-il déclaré. « Nous avons choisi Douro DOC parce qu’il est en croissance. Il y a un buzz autour des vins portugais. Si nous faisions un autre Malbec, ce serait juste un autre Malbec – c’est quelque chose de différent. C’est un vin disruptif dans une catégorie disruptive.

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