Robinsons and Iron Maiden launch Trooper Pale Ale

A brand-new lighter ABV Trooper beer has been launched by Robinsons and Iron Maiden on the collaboration’s 11th birthday, called Trooper Pale Ale.

The 3.4% ABV session beer is a lighter and sessionable pale ale flavoured with citra hops. According to Robinsons, it has introduced Trooper Pale as the lowest strength ABV in the range, contrasting with the highest 10% ABV limited edition beer released last year, and the 4.7% flagship Trooper ale which was launched in 2013.

The bottle includes a newly designed label of the Iron Maiden icon Trooper Eddie, which nods to the band’s current The Future Past world tour imagery. The bottle tops continue the singles collection date stamped artwork that forms a historic timeline and display.

Trooper Pale Ale has launched across 321 ASDA stores in England, including the brewer’s home-town store of Stockport. The new beer will also be available from Robinsons Brewery’s online store and its visitor centre.

It will also be available in export markets via Sovereign Beverage Co. later this month, the brewery said.

db sponsored content
	What are the real-life success stories that improve the beverage production process? Pall Corporation has collected a series of success stories that illustrate how using its depth filtration solutions can work. db reveals all. Read more…
View Pall’s solutions here

Trooper has been a success story for Robinsons and the rock band with more than 30 million pints sold globally since launch, and the product exported to 60 countries across the world.

No headache

Iron Maiden lead singer Bruce Dickinson said: “I set Director of Brewing and Operations, Martyn Weeks, his hardest challenge yet.

“Brew a proper sessionable beer for us without compromising on taste – and do you know what? He’s only gone and done it – as we all knew he would! It’s Trooper…but without the headache!”

Oliver Robinson, managing director of Beer Division at Robinsons said the brewery was “delighted” to be continuing its collaboration with Iron Maiden after “after 11 years of success together.”

He said: “Trooper Pale is an exciting new launch as we take inspiration from the beer industry’s market trends and introduce a lower ABV beer as the category of ‘low and no’ continues to grow”.

Il vino

The news comes as Iron Maiden teamed up with importer and distributor Ehrmanns Wine to create a wine inspired by one of the heavy metal band’s most recent songs.

Prendendo ispirazione dalla canzone del 2021 della band Darkest Hour, Iron Maiden Darkest Red è un rosso fermo Douro DOC (anch'esso dell'annata 2021) proveniente dallo storico produttore Van Zeller Wine Collection.

Lanciando il prodotto alla ProWein, il responsabile delle vendite di Ehrmanns Wine, Paul Daniell, ha dichiarato all'azienda di bevande che la band ha espresso interesse per gli altri vini portoghesi dell'azienda e che è stata una felice coincidenza che il frontman Bruce Dickinson abbia parlato alla conferenza Wine Future a Coimbra, in Portogallo, l'anno scorso, mentre questo vino da tavola portoghese era in fase di sviluppo.

"Questo è stato in lavorazione per un anno", ha detto. "Abbiamo scelto il Douro DOC perché è in crescita. C'è un fermento intorno ai vini portoghesi. Se facessimo un altro Malbec, sarebbe solo un altro Malbec – questo è qualcosa di diverso. È un vino dirompente in una categoria dirompente".

Storie correlate:

Bruce Dickinson degli Iron Maiden rivitalizza la Guida alla buona birra

Iron Maiden’s Trooper beer on pour onboard Virgin Trains

Iron Maiden set to launch new porter