新闻

Robinsons and Iron Maiden launch Trooper Pale Ale

10 五月份2024 詹姆斯-埃维森

A brand-new lighter ABV Trooper beer has been launched by Robinsons and Iron Maiden on the collaboration’s 11th birthday, called Trooper Pale Ale.

The 3.4% ABV session beer is a lighter and sessionable pale ale flavoured with citra hops. According to Robinsons, it has introduced Trooper Pale as the lowest strength ABV in the range, contrasting with the highest 10% ABV limited edition beer released last year, and the 4.7% flagship Trooper ale which was launched in 2013.

The bottle includes a newly designed label of the Iron Maiden icon Trooper Eddie, which nods to the band’s current The Future Past world tour imagery. The bottle tops continue the singles collection date stamped artwork that forms a historic timeline and display.

Trooper Pale Ale has launched across 321 ASDA stores in England, including the brewer’s home-town store of Stockport. The new beer will also be available from Robinsons Brewery’s online store and its visitor centre.

It will also be available in export markets via Sovereign Beverage Co. later this month, the brewery said.

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Trooper has been a success story for Robinsons and the rock band with more than 30 million pints sold globally since launch, and the product exported to 60 countries across the world.

No headache

Iron Maiden lead singer Bruce Dickinson said: “I set Director of Brewing and Operations, Martyn Weeks, his hardest challenge yet.

“Brew a proper sessionable beer for us without compromising on taste – and do you know what? He’s only gone and done it – as we all knew he would! It’s Trooper…but without the headache!”

Oliver Robinson, managing director of Beer Division at Robinsons said the brewery was “delighted” to be continuing its collaboration with Iron Maiden after “after 11 years of success together.”

He said: “Trooper Pale is an exciting new launch as we take inspiration from the beer industry’s market trends and introduce a lower ABV beer as the category of ‘low and no’ continues to grow”.

葡萄酒

The news comes as Iron Maiden teamed up with importer and distributor Ehrmanns Wine to create a wine inspired by one of the heavy metal band’s most recent songs.

从乐队 2021 年的歌曲 《Darkest Hour》中汲取灵感，Iron Maiden Darkest Red 是一款杜罗河 DOC 静止红色（也来自 2021 年份），来自历史制作人 Van Zeller Wine Collection。

Ehrmanns Wine销售主管Paul Daniell在ProWein上推出该产品时告诉 饮料业务 ，乐队对该公司的其他葡萄牙葡萄酒表示了兴趣，而且主唱Bruce Dickinson去年在葡萄牙科英布拉举行的Wine Future会议上发表讲话是一个令人高兴的巧合，因为这款葡萄牙餐酒正在开发中。

"他说："这个项目已经筹备了一年。"我们选择杜罗河 DOC，是因为它正处于增长期。葡萄牙葡萄酒很受欢迎。如果我们再酿造一款马尔贝克葡萄酒，那就只是另一款马尔贝克葡萄酒了，而这款酒与众不同。这是一个颠覆性类别中的颠覆性葡萄酒。