Digital Advertising Specifications
🚨 Essential Requirements
Destination URL: A link must be supplied with your artwork. Campaigns cannot go live without a click-through URL.
Max File Size: The maximum file size is 150 KB per asset. If your image exceeds 150 KB, Google Ads will disapprove the creative, and it will not run.
Banner Placements | Formats: HTML5, JPG, PNG, or GIF only
Note: These sizes can be provided as a bundle for multi-device coverage or purchased as individual standalone placements.
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1 x Leaderboard: 1260 (w) x 191 (h) px
Download Leaderboard Template -
1 x Billboard: 970 (w) x 250 (h) px
Download Billboard Template -
1 x Mobile Banner: 320 (w) x 90 (h) px (Prioritise and increase the text size for clarity)
Download Mobile Template
When supplying Leaderboard/Billboard banner(s), you must also supply a mobile banner
Visual Bundle Preview
Premium Takeover & Skin Placements | Formats: HTML5, JPG, PNG, or GIF only
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2 x Side Skins: 240 (w) x 580 (h) px
Download Side Skin Template -
1 x Billboard: 970 (w) x 250 (h) px
Download Billboard Template -
1 x MPU: 300 (w) x 250 (h) px
Download MPU Template - 1 x Mobile Banner: 320 (w) x 90 (h) px (Prioritise and increase the text size for clarity)
Visual Representation: Takeover Frame
Newsletter & Buttons | Formats: JPG, PNG, or GIF only
Advertising specifications for email newsletters and buttons.
- Newsletter Banner: 632 (w) x 90 (h) px
Download Newsletter Template - Button: 150 (w) x 150 (h) px
Download Button Template
Technical Notes & Acceptable Files
- JPG, PNG, GIF, HTML5**, or Third-party tags.
- HTML5: DoubleClick Studio, DCM tag, or single-code snippet.
- Audio/Video: Must include stop, pause, play, and audio controls.
- HTML5 load must not exceed 15 file requests.
- No pop-ups, pop-unders, or ad pushdowns.
- Newsletter: No HTML5 or server-side assets. Vital info must be in the first frame of GIFs.
Artwork Delivery
Please submit completed artwork to Isabel Distin at [email protected] for initial checking and pre-approval.
- We will confirm receipt and suitability for use.
- If problems are found, we will contact you for amendments.
- Flash-based adverts are no longer supported.