A bold new era as Wines Unearthed rebrands as Unsigned

After a decade of success as Wines Unearthed, founders and directors Ana Sofia de Oliveira and Judy Kendrick unveil Unsigned (styled UNSIGNED.) to reach a more global market.

Since its launch in 2015, Wines Unearthed has been a regular presence at trade fairs, with a mission to support lesser known distributors in the exhibition of their wines and spirits. However, this year, with the expansion of the company on an international scale, Wines Unearthed has rebranded as Unsigned in order to reach a more international market.

While ‘Wines Unearthed’ originally served the company’s idea of discovery, the brand now changes its name to Unsigned to reach a wider, more global audience. As ‘Wines Unearthed’s platform expanded beyond the UK market, it proved more difficult for non-English speakers to pronounce or fully understand. The company’s rebrand of Unsigned offers a more universal, easily digestible name allowing the company to connect more strongly with international markets. The official debut of Unsigned will take place at this year’s Wine Paris in February, where the company will showcase 55 producers from 18 different countries, including producers from Peru, Ireland and India.

“Unsigned reflects who we are today and where we are going,” say de Oliveira and Kendrick. “Our mission remains unchanged: to support exceptional producers and connect them with the right buyers. But our ambitions are bigger, more international and more dynamic than ever before. This rebrand gives us the clarity and strength to take that vision further.”

Expanded horizons

This international expansion is significant for Unsigned. For instance, at Wine Paris, they are showcasing wineries from Peru and India for the first time.

Producers exhibiting with Unsigned this year include Viñas Queirolo, Peru which is a renowned distillery and winery founded in 1880 by Italian immigrants. It is now headed by Jorge Queirolo, who grows his vineyards in the Peruvian countryside.

A new producer joining Unsigned for Wine Paris 2026 is Grover Vineyards which was founded by Kanwal Grover in the 1960s and has now expanded to the Nandi Hills of Karnataka and the Nashik Valley in Maharashtra.

Meanwhile a returning first-time exhibitor from Wine Paris 2025 is Fairy Trees Vineyard, located on the banks of the River Dee, on the East Coast of Ireland. It remains Ireland’s largest commercial winery.

On the future of the expansion of Unsigned, Kendrick says: “In order to continue to give the producers who exhibit with us the very best possible exhibiting experience and support it is our intention to expand Unsigned at a steady and measured rate, taking in one new fair in one new country each year.”

Following Wine Paris, Unsigned will also appear at Vinexpo Asia, Hong Kong in May 2026 and ProWine São Paulo, Brazil in October 2026.

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