Tom Holland and Robert Downey Jr brew friendship into Bero collaboration
The former Marvel co-stars have unveiled a cross-category partnership blending non-alcoholic beer and coffee. The initiative grew from the pair’s long-standing friendship and combines Tom Holland’s Bero brand with Robert Downey Jr’s Happy Coffee company.
The announcement followed a teaser video of the two actors together for the first time since Avengers: Endgame, sparking widespread speculation online. Both brands confirmed the partnership through coordinated press releases and social media posts, calling it a “collaboration you can only do with a friend.”
Holland (pictured) founded BERO in late 2024 after choosing sobriety, aiming to make non alcoholic beer that delivers the taste and satisfaction of craft brewing without exceeding 0.5 % ABV. The brand launched with three styles, golden brew, hoppy IPA and dark stout.
Downey’s venture into coffee began earlier, in 2024, with Happy, co-created alongside branding entrepreneur Craig Dubitsky. Happy offers beans, grounds, pods and cold brew starting around US$10, with an ethical sourcing mission and an equity partnership with the National Alliance on Mental Illness (NAMI).
Brewing innovation from coffee draught to hop inspired grounds
The partnership has produced two limited-edition items.
Bero Coffee Draught is a non alcoholic, coffee-forward stout-style beer. Brewed with maltose-negative yeast, fermenting simple but not complex sugars, the beer retains body and hop aroma while remaining under 0.5 % ABV, avoiding harsh dealcoholisation. Bero’s website lists the draught at 0.36 % ABV with 86 calories per 12 oz can and a mere 5 mg caffeine, roughly twenty times less than a standard cup of coffee.
Happy Eternal Hoptimist is a 100 % arabica coffee blend inspired by hops. As per happyproducts.com, it combines Brazilian and Colombian beans to give “hoppy vibes and citrus notes” with flavours of chocolate and subtle bitterness, reflecting the alcohol free ethos shared by both brands.
The two beverages are also available together as an online exclusive From AM to PM bundle, coffee for the morning, beer for the afternoon, priced around US$25 on berobrewing.com.
Pricing, distribution and digital launch
Retail prices are reported to0 be US$10.99 for a four-pack of BERO Coffee Draught and US$14.99 for a 12 oz canister of Happy Eternal Hoptimist. Both products are sold in the US through Target and online via each brand’s website.
The release was supported by a digital-first campaign featuring the tagline “From AM to PM” across Instagram and TikTok. Posts showed Holland and Downey raising their respective drinks in a toast to balance and friendship.
Celebrity partnerships and the rise of mindful drinking
This collaboration reflects the evolution of celebrity beverage ventures from vanity projects to meaningful lifestyle brands. Both founders bring personal narratives, Holland’s sobriety and Downey’s mental health advocacy, that ground their offerings in authenticity.
Demand for high quality non alcoholic beverages continues to climb, supported by innovations such as Bero’s maltose-negative yeast process. Meanwhile, coffee remains one of the fastest-growing functional drink categories, making the fusion of the two both timely and commercially astute.
As reported by the drinks business, Bero’s reach has since expanded through Amazon, where all its styles, including Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat, are now available in six and twelve-packs with free Prime shipping. A spokesperson said the partnership with Amazon proves how the beverage industry is being “reshaped” to reach new consumers, bringing “premium, non alcoholic offerings into even more spaces where people live, work and celebrate.” Holland described the milestone as deeply personal, linking it to his two years of sobriety and his wish to make beer that reflects his lifestyle and values.
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