TFWA appoints Charlène Tourneaux as managing director
The Tax Free World Association (TFWA) has named former Brown-Forman senior executive Charlène Tourneaux as its new managing director.
Tourneaux succeeds Franck Waechter who left the organisation earlier this month. Prior to joining, she has held a succession of senior executive roles within Brown-Forman where her experience spanned European, the Middle Eastern, African, Indian and global travel retail (GTR) markets.
Leadership and collaboration
The TFWA noted that throughout her career, it was evident that Tourneaux had combined financial acumen with a deeply human approach to leadership and had fostered a culture of collaboration, collective accountability, and operational excellence across the business.
Her skillset, which includes building high-performing, multicultural organisations and leading transformational change across complex, multi-market environments, is set to assist her in leading the association’s team.
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In her new position, Tourneaux will work closely with the board, management committee, TFWA members and other industry stakeholders to build on TFWA’s successes and continue to deliver value for the duty-free and travel retail industry.
Commitment and energy
Speaking about Tourneaux’s appointment, TFWA president Sarah Branquinho, said: “We are delighted to welcome Charlène as our managing director. Her passion for the duty-free and travel retail industry, her expertise in the dynamics of the channel, and her understanding of the role of the association in shaping the industry, make Charlène a stand-out choice for this role. Charlène brings commitment and tangible energy to the role and we very much look forward to working with her as TFWA continues to evolve.”
Tourneaux remarked on how she was “honoured” to accept the position and added: “It is a privilege to join such a respected organisation that plays a central role in shaping the future of our industry. I look forward to working with the team, TFWA’s board, management committee and its members, and the wider industry, to build on the strong foundations already in place. I want to thank Sarah and the board for their trust, and I am looking forward to the journey ahead.”
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