Tom Holland’s Bero partners with Aston Martin
English actor Tom Holland’s non-alcoholic beer brand Bero has become the official alcohol free beer partner of British car manufacturer Aston Martin.
The three-year partnership follows the premium alcohol-free beer brand Bero having already been successfully launched into both the US and UK and was born out of Holland’s love for Aston Martin.
Formed at an exclusive gathering during the 24 Hours of Le Mans, the alliance pairs two brands that Bero Brewing and Aston Martin insist “value heritage and craftmanship”. The luxury cars known for being driven by royalty, rock stars and racing drivers, have also been featured in many iconic films including: the James Bond franchise, The Italian Job, The Birds, and The Batman.
‘British mastery’
Speaking avidly about the deal, Bero Brewing CEO John Herman said: “Tom and I are incredibly excited to announce Bero’s partnership with Aston Martin – a brand that exemplifies performance, British mastery and craftsmanship. We can’t wait for our two brands to work together to create experiences for people who seek an enriched lifestyle.”
Partner Content
According to both of the companies, the partnership will see Bero become “a prominent feature across core elements of the Aston Martin brand”, including collaborative content and global events. Added to this, the Bero has already confirmed that this is the start of a collaborative line of products, with more details to be revealed in due course.
‘Mutual pursuit of refined experiences’
Aston Martin’s executive vice president and chief creative officer, Marek Reichman, explained: “The partnership was born from a shared dedication to craftsmanship, performance and the mutual pursuit of refined experiences.”
Reichman also pointed out that the two brands have much in common and added: “Just as we design cars to excite and inspire our customers, Bero is redefining the world of alcohol-free beverages to create an authentic experience for beer lovers.”
As part of the deal, Bero will be visible at select Aston Martin events and experiences globally. Bero is already via Amazon after it launched there at the start of the year as well as being available at Soho House locations across the UK as well as in Selfridges and can also be bought online via the Bero webshop.
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