Wine Paris unveils 2026 agenda with new initiatives
Vinexposium is enhancing its Paris event next year with a new format centred around Wine Paris, Be Spirits, and Be No.
Taking place from 9-11 February 2026 at the Porte de Versailles, Wine Paris is restructuring its offerings around three pillars: Wine Paris, Be Spirits, and Be No, a new standalone event dedicated to no-alcohol drinks.
The addition of the new non-alcoholic initiative aims to capitalise on industry-wide trends and promote global trade by bringing together all key market forces within a single international event.
Rodolphe Lameyse, CEO of Vinexposium, said: “With Wine Paris, Be Spirits and now Be No, Vinexposium is shaping a clear, purpose-driven offering built around three pillars aligned with the sector’s ongoing transformations – from alcoholic through to no-alcohol drinks. In today’s increasingly complex economic and business environment, our role as a committed industry ally is to bring clarity, channel collective energy and chart a path towards a sustainable future.”
Since its inception, Wine Paris has reportedly garnered increasing support from the global wine and spirits community. Today, its broad international reach is a key factor in its appeal to both producers and buyers. The number of countries represented continues to rise, with a notable double-digit increase in exhibitor attendance from one edition to the next. In 2025, the event drew more than 52,600 trade visitors.
In 2026, the trade show is anticipated to welcome over 6,000 exhibitors from more than 60 countries, including beer, cider, and ready-to-drink (RTD) producers.
Thinking outside the wine
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Wine Paris has included an event dedicated to spirits since 2020. Starting in 2026, Be Spirits will become a standalone event, responding to market trends and the growing demand for a specialised experience.
The event brings together producers, distributors, importers, speciality retailers, and bartenders from around the world. Originally part of the larger trade show, Be Spirits has since developed its own identity by providing an immersive experience that aligns with the marketing trends and consumption habits of the spirits industry.
Last year, the spirits event attracted over 300 exhibitors from more than 30 countries. In addition to spirits, the event featured a variety of beverages, including beers, ciders, and RTD options. Be Spirits also features signature spaces such as the Speakeasy and the Infinite Bar, which emphasise mixology and innovation.
Audrey Marqueyssat, director of Be Spirits and Be No events, explained: “Be No embraces no-alcohol wines, spirits, beers and RTDs – both de-alcoholised and beverages developed without fermentation – alongside products that share the same cues as sparkling teas and fermented drinks. This is not about fruit juices or soft drinks, but a curated environment for professionals seeking alternatives.”
In 2026, Wine Paris will launch a dedicated non-alcoholic event called Be No in response to the growing popularity of the category. Be No will serve as Vinexposium’s innovative business-to-business (B2B) meeting space for beverages that replicate the rituals and occasions associated with alcoholic drinks, but without the alcohol.
Lameyse added: “What we are building in Paris is part of a broader 360° vision that we will roll out across our entire event portfolio. Starting in 2026, Vinexpo Americas, Vinexpo Asia and Vinexpo India will, in turn, adopt this segmentation. By staying ahead of major industry shifts, we pledge to support the sector’s international development with clear benchmarks and a shared framework.”
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