Luxury car company sues Eva Longoria’s Tequila brand
Chauffeur service Rove has filed a US$2 million lawsuit against Casa Del Sol for allegedly failing to pay for advertisements on its cars in The Hamptons, Palm Beach and Aspen.
Official documentation has just come to light following a lawsuit filed by Jack Brinkley-Cook, owner of luxury vehicle company Rove, on 22 October 2024.
Brinkley-Cook is suing Casa Del Sol, the Tequila brand co-founded by Desperate Housewives star Eva Longoria, for allegedly failing to honour the terms of a multi-year agreement for Rove to feature the spirit brand’s adverts on its cars.
According to court documents filed in the Eastern District of New York, Longoria’s company signed a deal in September 2023 for Casa Del Sol adverts to appear on Rove’s luxury vehicles in the Hamptons (Long Island), Palm Beach (Florida) and ski resort Aspen (Colorado) over a number of years.
Extravagant parties
The suit claims that “despite Casa Del Sol’s repeated assurances to Rove that these payments would be forthcoming”, no payment was received for the adverts in November and December 2023, and January 2024.
Documents further allege that at the same time as payment was due, Casa Del Sol was “spending lavishly on extravagant promotional junkets, parties and other events.”
“Casa Del Sol ultimately failed and refused to pay Rove any of the amounts that indisputably are due and owing to it under the parties’ agreements,” says the lawsuit.
As a result, “Rove was compelled, in January of 2024, to suspend its operations in Palm Beach and Aspen, and put its Hamptons campaign preparations on hold, pending its receipt of the contractually-required payments from Casa Del Sol,” the complaint states.
However, an attorney representing Casa Del Sold told People magazine that the claims “are a misrepresentation of the facts. We will vigorously defend against this attempt to create headlines and extract an unwarranted payout.”
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Uncle Nearest
Earlier this month, db reported that Kentucky Bourbon brand Uncle Nearest is also being sued for allegedly failing to make “principle and interest payments” on a loan it took out with Farm Credit Mid-America.
The US$100 million lawsuit claims that Uncle Nearest owners Keith and Fawn Weaver have been “in default under the Loans since as early as January 2, 2024, and has continued to incur further defaults over the last eighteen months.”
Farm Credit Mid-America also claims in the lawsuit that the Weavers used the loan to purchase a US$2 million house on Massachusetts island Martha’s Vineyard, while mortgaging the property to another lender.
Like Casa Del Sol, Uncle Nearest has strongly contested the allegations.“Well, my response has been filed and I trust that the truth will now get just as much attention on social media and in the press as the intentional misleadings and hit pieces,” Fawn Weaver posted on social media.
Shining a positive light on Mexico
Launched in September 2021, Casa Del Sol Tequila is known for its point of difference in being aged in ex-Cognac barrels. The team sources the barrels from Cognac dynasty the Martell family, with the idea being to bring together a “sophisticated duality of two designated regions protected by similar appellations of origin.”
The Casa Del Sol portfolio includes a Blanco Tequila (US$64.99), a reposado (US$74.99), which spends at least four months in barrel, and an Añejo (US$114.99), which is aged for a minimum of 14 months.
In September 2023, Longoria was honoured by The Tequila Regulatory Council, which oversees all Tequila production and certification, for “consistently shining a positive light on Mexico”. Longoria was chosen to be the recipient of the award for her efforts to “uplift Latin women” and give back to Jalisco through her businesses. Casa del Sol Tequila develops programmes to help “level the playing field for women in the Altos de Jalisco region”, as well as providing healthcare for its production workers.
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