Hollywood star Eva Longoria awarded by Tequila body
The Tequila Regulatory Council, which oversees all Tequila production and certification, has honoured Eva Longoria for “consistently shining a positive light on Mexico”.
Desperate Housewives star Eva Longoria, also co-founder of Casa Del Sol Tequila brand, received the ‘Eagle in Flight’ award from the Tequila Regulatory Council (CRT) on 18 September.
The Tequila body chose Longoria to be the recipient of the award in recognition of the work she has done to “honour Mexican culture”; in particular her efforts to “uplift Latin women” and give back to Jalisco through her businesses.
Longoria’s Casa del Sol Tequila company provides healthcare for its production workers. It also develops programmes to help “level the playing field for women in the Altos de Jalisco region”, who have historically had limited opportunities to develop professionally.
Past recipients of the ‘Eagle in Flight’ award include the former President of Mexico, Enrique Peña Nieto, and Jalisco’s Governor, Enrique Alfaro.
“It is a true honour to be recognised by the CRT for celebrating my Mexican heritage and helping empower women in our community,” said Longoria. “This award further inspires me to continue our commitment to ensuring a real and lasting impact in this industry.”
Longoria’s Casa Del Sol Tequila, made from 100% Blue Weber agave, is known for its point of difference in being aged in ex-Cognac barrels.
Her team sources the Cognac barrels, which are made from French Limousin Oak, in partnership with the Martell family and says that the concept of marrying the two spirits is to bring together a “sophisticated duality of two designated regions protected by similar appellations of origin.”
The brand portfolio includes a Blanco Tequila (US$64.99), a reposado (US$74.99), which spends at least four months in barrel, and an Añejo (US$114.99), which is aged for a minimum of 14 months.
Casa del Sol, which launched in September 2021, is sold in both the on-trade and off-trade in the US and Mexican markets. Part of the brand’s ethos is to care for the people involved in the creation of its products.
“It is always my mission to uplift the voices of women and celebrate my Mexican heritage, so that others may be inspired by the limitless genius and artistry that is rich in our communities,” Longoria said when she first launched her Tequila.
The brand’s founding partners include Alejandra Pelayo, head of production, and goddaughter of Patron creator Francisco Alcaraz, and Mariana Padilla, the daughter of Paco Padilla.