Jancis Robinson MW becomes RVF patron
Master of Wine Jancis Robinson OBE has been named as patron of the Regenerative Viticulture Foundation in a role which will see her “inspiring the industry to move beyond token gestures”.
The Regenerative Viticulture Foundation (RVF) has welcomed Robinson as its new patron.
Regenerative farming, a term coined in the 1980s by the Rodale Institute in the US, is an agricultural approach that aims to restore and enhance soil health, biodiversity, and ecosystem resilience, moving away from conventional practices that often deplete natural resources (aka fungicides, pesticides and harmful sprays).
Maison Mirabeau co-founder Stephen Cronk, who is co-founder and chair of the RVF, called Robinson the “ideal champion for the shift towards regenerative viticulture” as a result of her “unparalleled leadership in advocating for sustainability in wine”.
He said: “Her influence will play a pivotal role in inspiring the industry to move beyond token gestures and embrace the kind of transformative change that is essential for the long-term health of our vineyards and the planet.”
Partner Content
In recent years, Robinson has looked to define what ‘true sustainability’ really means. She has done significant work to campaign for producers to reduce the weight of glass bottles for their wines.
Robinson’s sustainability campaigning aligns with the RVF’s core mission to actively regenerate vineyards through practices that improve soil health, biodiversity and resilience.
“The Regenerative Viticulture Foundation plays a crucial role as the only global organisation dedicated to making regenerative farming practices scalable, credible and practical across the wine industry,” Robinson said. “Their work ensures that sustainable viticulture is not just an ideal, but a reality that benefits our planet and future generations.”
As RVF patron, she will be responsible for amplifying the foundation’s work through her platform and encouraging winegrowers, producers and consumers to take steps towards a more environmentally responsible wine industry.
Related news
Are we about to see more Chianti wine in Asia?
How heatwaves to hailstorms are threatening the world’s finest wines
