Rémy Martin celebrates Hispanic Heritage Month
Cognac house Rémy Martin has launched a new campaign to mark National Hispanic Heritage Month (15 September to 15 October).
The campaign, titled Que Viva Rémy Sobremesa, is a homage ‘sobremesa’, a tradition of relaxing at the table after a meal that is popular in Hispanic cultures.
Alongside a series of billboards and kiosks across the US promoting the campaign, Que Viva Rémy Sobremesa will have mixologist Josué Gonzaléz, co-owner of Seven Reasons in Washington DC, create a number of unique cocktails utilising Rémy Martin 1738 Accord Royal and Tercet, including the Flamingo 1738, inspired by his childhood in Cuba.
Chefs Carlos Gaytán and Paola Velez have developed food pairings for the cocktails that take inspiration from different Hispanic cultures, such as Velez’s nutmeg pavlova, a nod to her Dominican roots. These will be served at Rémy Martin Sobremesa Social Club events in New York and Miami.
Tina Reejsinghani, vice president of luxury brands at Rémy Cointreau Americas, said: “Rémy Martin’s passion for excellence, family values and traditions offer a moment for us all to partake in Sobremesa and we are thrilled to be teaming up with a variety of notable personalities to kick off the celebration this Hispanic Heritage Month. Enjoying classic recipes and sparking conversations around the table is at the heart of Hispanic heritage and Rémy Martin is excited to lead in the festivities of the time-honoured tradition.”
The campaign will also involve Rémy Martin teaming up with the Hispanic Restaurant Association and its global ambassador, chef Fernando Stovell, to provide support for those in Hispanic communities eager to work in the hospitality industry.
Hispanic Restaurant Association co-founder and CEO John Jaramillo said: “As we work to elevate the culinary artistry within the Hispanic community, our partnership with Rémy Martin will play an integral part in extending our mission and vision across the country, allowing us to continue fostering a richer culinary perspective and build lasting bridges within the community.”