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Marchesi Frescobaldi acquires Poggio Verrano

Marchesi Frescobaldi has added a second Maremma estate to its portfolio with the acquisition of Poggio Verrano from the Bolla family.


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Situated in the coastal Maremma area of southern Tuscany, Poggio Verrano was founded in 2000 by fourth generation winemaker Francesco Bolla.

The estate’s most famous wine is the Costa Toscana IGP Dròmos, which is a blend of Sangiovese, Alicante, Cabernet Sauvignon, Cabernet France and Merlot. The estate also produces several other red wines, and a rosé made from Sangiovese.

The deal, for an undisclosed sum, means that there is now another Maremma estate in Frescobaldi’s portfolio, alongside Tenuta Ammiraglia.

Marchesi Frescobaldi president Lamberto Frescobaldi said of the acquisition: “We have enormous respect for what Francesco Bolla and his family have been able to accomplish in the Maremma. I have personally followed the concrete progress that Poggio Verrano has achieved, since I pass by that estate every time I go to our Ammiraglia estate. The beauty of the vineyards, the winecellar so admirably integrated into its surroundings—everything testifies to the attention and passion that Francesco Bolla has for this unique area. I am grateful to him for allowing us to carry forward what he began with such love.”

Francesco Bolla explained: “The global wine scene has become increasingly complex and complicated, and I became convinced that new energies were needed to confront this phenomenon. I am therefore very pleased that Poggio Verrano will now be a star in the Frescobaldi family’s wine production galaxy.”

“I am sure that my friend Lamberto and his expert team will increase its lustre with new achievements and further accolades for the estate’s iconic wine, Dròmos. The Bolla family will maintain ownership of the historic building complex and the olive grove, so we will continue to enjoy the Maremma, this magical part of the Tuscan coast,” added Bolla.

Bolla also thanked the employees of the estate, and in particular his daughter Valentina, “who has lavished such hard work on the estate over the last ten years”.

Frescobaldi recently returned to Montepulciano with the acquisition of Tenuta Calimaia last autumn.

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