Cono Sur unveils new look for its Bicicleta wine range

Chilean winery Cono Sur has launched brand new packaging for its Bicicleta wines, exclusively for the UK market.

“We’re so pleased with this new design, which has been a truly collaborative effort with our team in Chile. It looks fresh and contemporary, while still focusing on the bicycles which the brand is famous for,” said Javiera Moller, Cono Sur’s brand manager in the UK.

“Cono Sur has long been known as an innovative and environmentally conscious wine brand, one of the few certified B Corp wineries globally, and our new look will accompany some really exciting activity we’re launching in May.”

The Bicicleta Range available in the UK comprises of Bicicleta Pinot Noir 2021; Bicicleta Sauvignon Blanc 2022; Bicicleta Viognier 2022; Bicicleta Malbec 2021 and
Bicicleta Sauvignon Blanc Blush 2022.

Cono Sur’s Organic range has also been treated to a redesign, with its new look rolling out across the UK now.

At ProWein, Cono Sur told the drinks business that it is also working on an exciting new product launch for this year. “Green Society is a new range of wines designed to communicate the relationship between humans and nature,” said Antonia Feres, brand owner, Europe. “Bicicleta is all about sustainability, our Organic range is clearly organic, and with Green Society we want to focus on biodiversity.”

A QR code on the bottle will take consumers to a landing page on Cono Sur’s website that shows what work is being done in the vineyard to create and nurture biodiversity.

Cono Sur is currently working with a Chilean university to conduct a detailed study on its vineyard biodiversity, and which flora and fauna are present. “It’s for our own internal use to help us better understand our estate and to better care for our vineyards,” said Feres.