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Lady Gaga creates ‘performance’ inspired by Dom Pérignon Champagne
Dom Pérignon and pop star Lady Gaga have joined forces once again in the second phase of their collaboration, ahead of the Champagne brand’s 2013 vintage release.
The shared vision between Dom Pérignon and the Bad Romance singer has materialised in the form of a new campaign and an artistic performance, with choreography created by Sidi Larbi Cherkaoui, inspired by the vintage Champagne.
Dom Pérignon has released a campaign highlighting the parallels in creativity between winemaking and performance. Lady Gaga can be seen seated at her piano, with a troop of dancers performing in the background. The campaign marks the release of the Champagne house’s 2013 vintage.
“I go into the vineyards like a dancer stepping onto the stage,” commented Chaperon, explaining the idea behind the new collaboration.
The Abbey Saint-Pierre d’Hautvillers in the Champagne region of France became the inspiration for the second collaboration between Dom Pérignon and Lady Gaga.
“When you look at pictures of the abbey, its cloister, the traces of the centuries engraved in the stone… you can feel the dedication that must have animated the generations of monks that lived and worked here. It truly is a special and inspirational place,” the singer-songwriter, who won an Oscar for her work on 2018 film A Star Is Born, said.
The design, which has been described as a ‘Dom Pérignon sculpture’ by the producer, sees the bottle come with a veil that enfolds the pink single-harvest Champagne.
The second phase of collaboration between Lady Gaga and the Champagne brand celebrates the release of Dom Pérignon Vintage 2013 after nearly 10 years of maturation in bottle.