Istanbul airport gains new Bottega Prosecco bar
A new Bottega Prosecco bar has opened in the international departure area of Istanbul airport in the middle of its luxury hall.
The new bar, which is set to give travellers the opportunity to taste Bottega wines paired with some traditional Veneto and Italian gastronomic specialities prior to their flights, is part of a “strategic” move by the Italian company looking to tap into the “nerve centre between Europe and Asia”.
Sandro Bottega, president of Bottega said: “The opening of a Prosecco bar within Istanbul airport is strategic, as this airport has exponentially increased the number of flights and transit passengers in just a few years. It is a nerve centre between Europe and
Asia. Our location is situated next to those of brands rich in prestige and tradition. This is an undeniable driver to further consolidate Bottega’s brand awareness and to promote our country’s food and wine culture in an exceptional context in the name of taste and the Bottega Bacaro philosophy.”
Bottega’s Prosecco bar format was first launched in 2014 on board the Viking Group’s ship Cinderella which operates on the Baltic Sea. Over the years, it has since been introduced at a wide range of international airport locations as well as a whole host of luxury venues.
In recent years, the Bottega Prosecco bar offer has been progressively expanded to include signature cocktails, created ad hoc by expert bartenders, organic wines and liqueurs and, more recently, alcohol-free sparkling wines.