Robbie Williams to launch own wine range

Hot on the heels of former bandmate Gary Barlow, and despite being sober, the ‘Let Me Entertain You’ star has filed a trademark application for a new drinks range.

Robbie Williams is set to take on former Take That bandmate Gary Barlow in a battle of the wines, as he applies to trademark the name Rude Rise for a selection of drinks.

Despite being sober for the last 20 years, the drinks business can reveal that Williams filed an application with the UK’s Intellectual Property Office earlier this month to be able to market wines, alcopops and spirits under the Rude Rise banner.

A nod to his hit song ‘Rudebox’, the brand name will be valid for 10 years if the pop star gets the go-ahead.

Williams has long embraced a teetotal life, and has previously revealed that he has had several stints in rehab for addiction treatment. “I have mainly been a sober person for a majority of my life,” he has said.

In 2020, he reportedly branded the UK “delusional” over its drink and drugs culture during an Instagram Live.

“The thing about drugs and drink is the delusion. In the UK and many places, it’s as natural as breathing,” he said during the broadcast.

“That paradigm that you get your entertainment and you deal with life from numbing yourself… I’m just finding it interesting as a sober person, we didn’t need to do that. It was just the route the river was taking you.”

Williams’ bid to launch a wine collection follows the success of Gary Barlow’s wine venture, in partnership with Benchmark Drinks. Barlow recently revealed that his wine collection has sold half a million bottles in its first year, celebrating with a lavish party at London department store Harvey Nichols. He said that the wines had benefited from listings in Morrison’s and Asda supermarkets, “with more to come”, and revealed that the current range, which comprises a white, red and rosé, would be extended in the near future.