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Penfolds 2019 Bin169 to be sold through La Place de Bordeaux

Penfolds 2019 Bin 169 Coonawarra Cabernet Sauvignon is to be sold through La Place de Bordeaux, following last year’s sell-out inaugural release there.

The move follows the success of the 2018 vintage, the company said, the first Bin 169 wine to be distributed through La Place, which saw the initial allocation selling out within the first few months. A launch program is currently underway through La Place de Bordeaux whereby potential buyers will have the opportunity to taste Bin 169.

The 2019 has been a “much-anticipated” vintage the company said, eliciting high praise from critics during the preview tastings. Nick Stck of called it “an impressively bold, smoothly honed and focused cabernet”.

The Penfolds Bin 169 Cabernet Sauvignon is a contemporary, single regional style wine first produced in 1973 and revived in 2008, which is made form the best low-yielding cabernet sauvignonblocks of some of the oldest vinestock material in Coonawarra, South Australia, which grow on the classic terra rossa soils, including the famed Blocks 10 and 20.  It is  only made in years with a warm growing season and was not made in 2011, 2012, 2014, 2015, 2017 or 2020.

Tom King, Penfold’s managing director said he was “thrilled” that the new vintage would be distributed by La Place de Bordeaux, and “positioned alongside some of the finest wines in the world”.

“In its first year, Bin 169 sold to over 170 customers across 30 countries worldwide and with the 2019 vintage impressing the critics, we’re looking forward to leveraging the negociant model to make this wonderful wine available to collectors around the globe and building further success in the year ahead,” he said.

The negociant houses selling Penfolds 2019 Bin 169 are CVBG, Joanne Rare Wines, Duclot, Twins, Ulysse Cazabonne and Descaves.

Speaking for the negotiants, Mathieu Chadronnier, CEO of CVBG said that Penfolds Bin 169 has proved to be a valuable addition  and had impressed both critics and clients alike.

“Our clients are looking for wines with impeccable quality credentials and prestige status and as one of Australia’s most revered wineries – celebrated for both its history and its innovative spirit – Penfolds more than fits the bill. The 2019 Bin 169 is another truly great cabernet, with great intensity, distinctive character, and remarkable ageing potential, which La Place de Bordeaux is proud to represent.”


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