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Belvoir Farm introduces its alcohol-free passion fruit martini to bars
Belvoir Farm is set to bring its alcohol-free passion fruit martini to UK pubs and bars in time for the summer.
Following the success of the variant which it made available in shops last year in a 750ml share bottle, the family-owned company now intends to bring a fully-recyclable 250ml format to a range of wholesalers.
Belvoir Farm managing director Pev Manners said: “We’ve had an overwhelmingly positive response to our RTD mocktails. With the low and no movement gathering pace and more people looking to homegrown brands offering refreshingly real taste with nothing artificial, our passion fruit martini is a good swap for this classic cocktail. Our grocery customers have been enjoying the drink since last year and we now look forward to introducing it to the on-trade.”
The brand’s non-alcoholic passion fruit martini was the company’s best-selling new product and became part of the Belvoir Farms’ RTD mocktail range. Alongside the launch, Belvoir Farms is offering PoS support for venues interested in stocking the drink.
The list of wholesalers receiving the alcohol-free passionfruit martini will include: Matthew Clark, Nectar, Dayla Drinks, Small Beer, Everards, Libra Drinks Wholesale and Swallow Wholesale Drinks.