This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Silent Pool slams drinks industry for sustainability inactivity
Silent Pool believes drinks companies need to stop talking about sustainability and begin implementing initiatives much sooner.
The Surrey-based distiller which launched its Green Man Woodland Gin, in the world’s first paper bottle as “a love-letter to Surrey – Britain’s most wooded county” on Earth Day during the Spring, spoke candidly to db about how too many drinks companies are delaying their eco-packaged launches in favour of just talking about them.
Silent Pool marketing manager Melissa Thorn said: “We hear a lot of other drinks companies saying ‘we are going to have a cardboard bottle in two years time and it’s just going to be brown and have the brand name on it,” but asked: “How many of them are really doing very much about this right now? This year, we wanted to show that drinks companies can and should do things properly – they can launch a bottle like ours and have it look great and it does not need to take them years to do it,”
Thorn revealed that Silent Pool distillery “worked with a company called Frugal Pack” and, together, they created the ultra lightweight bottle for the Green Man Woodland Gin launch. 
“The bottle is carbon friendly and 100% recyclable and has been made from 94% recycled paper, uses 77% less plastic, plus is five times lighter and has a carbon footprint that is actually six times lower than a standard glass bottle,” she explained.
“Silent Pool is a place that is stunning and gorgeous and in many ways that serves as a constant reminder that we need to give back. We have a lot of sustainability initiatives at the distillery and this has been a natural next step, but it has not taken us a long time to do it,” said Thorn.
The 70cl bottle is “completely full of gin and yet it is extremely light” and “is already available on Amazon and a few eco sites as well as being distributed to Australia,” said Thorn, reminding that, ultimately, its existence should serve as a reminder to other drinks companies that talking about environmentally-conscious values and actually acting quickly and implementing them are very different things.
“This is really a nudge to the industry to show that it can be done. And if it can be done, then it should be done,” she insisted.