London to host Bordeaux white wine pop-up
The Bordeaux Wine Council (CIVB) has announced plans to run a bespoke pop-up bar at London’s Flat Iron Square from 1– 5 September shining a light on Bordeaux whites.
The makeshift boozer will draw attention to the region’s great diversity of white wine styles – no Bordeaux reds will be available at the pop-up.
Instead, consumers can explore a range of still Bordeaux whites, sparkling crémants and dessert wines, all available by the glass, flight or carafe.
A speed tasting will also shine the spotlight on Bordeaux’s white wine portfolio, hosted by a Bordeaux wine expert from 3.30pm every afternoon while the pop-up is open.
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“We’re excited to be bringing our whites to the capital and giving Londoners a taste of modern Bordeaux. With over 27,000 hl exported to the UK last year, the UK has established itself as a key market for our dry whites, “ said Julie Rambaud, marketing director for the CIVB.
“Events such as this, which allow consumers to experience the diversity and quality of the Bordeaux whites first-hand, are a fantastic way to turn them into bonafide Bordeaux white advocates,” Rambaud added.
The Bordeaux Wine Council was created in 1948. It unites representatives from the three families in the Bordeaux wine industry: winegrowers, merchants and traders.
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