Trade shows set to go ahead in 2021

Following last year’s cancellation of almost the entire trade show calendar due to Covid-19 organisers are hoping that 2021 will be more successful. Here is db’s guide to the exhibitions and trade shows, both digital and face-to-face that are set to go ahead in 2021.


Pink Rosé Festival/ VINOmeetings, 8-14 March

The Pink Rosé Festival is being incorporated into a wider series of digital events called VINOmeetings for 2021. The new platform aims to connect producers and professional buyers from all over the world through targeted meetings in small groups, focusing on the essentials. “We wanted to rethink the relationship between buyers and wineries to encourage only one-to-one productive contacts,” the organisers say. Six digital trade fairs will be held over the course of a year, offering six weeks of themed meetings. The March edition covers the Pink Rosé Festival, which usually takes place in Cannes in February, with others including AOP Languedoc (held in January), Vins de Provence (22-27 February), the US (19-25 April), Asia (17-23 May) and volume/formats (7-13 June). Registration is free, with buyers creating a personalised sheet of commercial requirements that is matched to registered wineries, allowing them to request samples and arrange meetings.

Packaging of Premium & Luxury Drinks Date TBC

At the time of going to press, PLD, a new entrant in the trade show calendar, focusing on the packaging of premium and luxury drinks, was finalising details of its digital event, which is due to take place in March.

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