Patrón Perfectionists Margarita of the Year is openBy Patrick Schmitt
Timed to coincide with International Margarita Day, the quest has begun today for Patrón Perfectionists Margarita of the Year.
Calling previous Patrón Perfectionists global finalists from around the world to submit their signature take on the Margarita, the search builds on the Margarita of the Year program established in 2015 to find the most appealing rendition of this classic. The public will be judging over 40 creations listed on the Difford’s Guide dedicated page, thus determining their preferred drink and crowning the 2021 winner.
This year’s quest focuses on home cocktail making, encouraging bartenders to explore the potential of a great Patrón Margarita using everyday ingredients. Consumers find the inspiration to re-create the recipes at home and taste their favourite ones. Voting runs from 22 February to 9 March and the Patrón Perfectionists Margarita of the Year winner will be announced on 10 March. The winning cocktail will go on sale on Difford’s Guide as a ready to buy kit containing all the ingredients for people to make it at home.
Matthew Sykes, senior director for lobal marketing at Patrón tequila, commented: “The Patrón Perfectionists Margarita of the Year represents a fantastic opportunity to showcase both the craft and creativity of our familia Patrón with an iconic and versatile cocktail like the Margarita. The bartender community is an essential partner in our pursuit to inspire consumers to try super premium tequila as they push the boundaries of creativity and raise the bar of possibilities one drink at a time. We are amazed at the brilliant work they have done and cannot wait to see what the public’s opinion will be.”
Simon Difford, founder and publisher of Difford’s Guide, added: “We are delighted to be showcasing Patrón and some of the most talented bartenders. All the Margaritas are absolutely beautiful, and the recipes look delicious. This is testament to the versatility of Patrón and the Margarita cocktail as well as the creativity of the mixologists. We cannot wait to see what the consumers will think of these amazing creations.”
The Patrón Perfectionists Margarita of the Year voting is hosted on Difford’s Guide and all the recipe submitted can be found and voted on https://www.margarita2021.com/ from 22 February until 9 March.